{"version":"1.0","provider_name":"Mint Formations Blog","provider_url":"https:\/\/www.mintformations.co.uk\/blog","author_name":"mintAdminUSr","author_url":"https:\/\/www.mintformations.co.uk\/blog\/author\/mintadminusr\/","title":"What is a USP \u2014 and how to create yours - Mint Formations Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"V6pOc8rjj1\"><a href=\"https:\/\/www.mintformations.co.uk\/blog\/what-is-usp\/\">What is a USP \u2014 and how to create yours<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mintformations.co.uk\/blog\/what-is-usp\/embed\/#?secret=V6pOc8rjj1\" width=\"600\" height=\"338\" title=\"&#8220;What is a USP \u2014 and how to create yours&#8221; &#8212; Mint Formations Blog\" data-secret=\"V6pOc8rjj1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.mintformations.co.uk\/blog\/wp-content\/uploads\/2025\/02\/What-Is-a-USP-and-How-to-Create-Yours-1-1.webp","thumbnail_width":800,"thumbnail_height":462,"description":"Your USP is one of the most important marketing tools you have at your disposal. It can attract customers, excite investors and dictate much of your company culture. But what is your USP? Our guide helps you understand USPs and how you can create your own. What does USP stand for? USP is an acronym [&hellip;]"}