*A note before we begin: Mint Formations works with ANNA Money as a banking partner. We refer founders to ANNA for business accounts when it suits their needs. We have no incentive to talk ANNA down — and every reason to be accurate. This review is written from our experience as formation specialists who also see, every day, what different types of founders actually need.*
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ANNA Money has become one of the more visible names in UK company formation over the past few years. Their low headline price, aggressive content marketing, and banking integration have made them a genuine contender in a market that was previously dominated by traditional formation agents.
If you are researching ANNA for your company registration, this review covers everything you need to make an informed decision: what their packages include, what they genuinely do well, where they reach their limits, and who they are — and are not — the right fit for.
What Is ANNA Money?
ANNA (Absolutely No Nonsense Admin) is primarily a digital banking platform, authorised by the Financial Conduct Authority. Company formation is a service they added to their offering — not as a core business, but as a customer acquisition channel. When you form a company through ANNA, the goal is for you to open an ANNA business account and remain a long-term banking customer.
It explains why the pricing is structured the way it is — and it is relevant context when deciding who you want to register your company.
ANNA is registered with Companies House as an Authorised Corporate Service Provider (ACSP), which means they are authorised to submit formation applications directly — the same status held by Mint Formations and other professional agents.
ANNA’s Company Formation Packages
ANNA currently offers four formation packages:
| Package | Just Register | Business Launch | Business Support | Total Support |
| Price | £19 | £100 | £199/yr +VAT | £399/yr +VAT |
| Fee type | Companies House fee | Companies House fee | Annual subscription | Annual subscription |
| Summary | Company registration and a starter business account. | Company registration. Your first year of business admin handled. | Full secretarial service, London business address, mail scanning. | All-in-one support for growing businesses. |
| What’s included | ✓Limited company filing & ID verification ✓Business account from £0/mo | ✓Everything in Just Register ✓Confirmation Statement, VAT & PAYE ✓Officer & shares management | ✓Everything in Business Launch ✓Virtual office (London) | ✓Everything in Business Support ✓Year-end taxes, Corporation Tax & Payroll ✓Free international payments |
At £19 for basic formation, ANNA offers the lowest advertised price in the UK market. This is made possible by subsidising the £100 Companies House fee — a commercial decision that makes sense when each formation converts to a banking customer.
The Total Support package at £399 per year is positioned as an all-in-one solution for growing businesses. What it actually includes is important to understand clearly, and we cover this in detail below.
What ANNA Does Well
Price
For a sole founder forming a simple limited company, £19 is genuinely competitive. No other mainstream formation agent comes close at this entry point.
Speed
ANNA registers companies within one working day in most cases. The process is streamlined and, for straightforward applications, reliable.
Banking integration
If you want your company formed and a business bank account opened in a single journey, ANNA delivers this seamlessly. Formation and banking are connected — you do not need to apply separately for an account once your company is registered.
App-based tools
ANNA’s mobile platform includes invoicing, receipt capture, expense tracking, and confirmation statement reminders. For founders who want basic admin tools in one app, it covers the essentials.
Same-day formation option
ANNA offers same-day incorporation if documents are submitted before 3 pm — useful when speed is a priority.
Where ANNA Reaches Its Limits
1. LTD companies only
ANNA registers private limited companies limited by shares. That is the only structure it supports.
If you need any of the following, ANNA cannot form your company:
- Limited Liability Partnership (LLP) — the standard structure for solicitors, accountants, architects, and professional services partnerships
- Company Limited by Guarantee (LBG) — used by non-profits, community organisations, clubs, and associations
- Limited by Guarantee with charity articles — for organisations applying for charitable status
- Flat management companies — used by leaseholders managing residential buildings
- Bespoke articles of association — for companies with investor requirements, complex share classes, or non-standard governance
This is not a minor limitation. A significant proportion of UK companies — particularly those in professional services, the voluntary sector, or any situation involving investor equity — require structures that ANNA does not support.
Before proceeding with ANNA, confirm your intended company type is supported.
2. UK residents only
ANNA’s company formation service is available to UK residents only. Non-UK residents cannot form a company through ANNA.
Note: Non-UK residents can open an ANNA business account, but they cannot use ANNA to register their company in the first place. If you are based outside the UK, ANNA is not an option for formation regardless of which package you choose.
3. A maximum of four directors or shareholders
ANNA supports up to four directors or shareholders during the formation process. For most simple setups, this is sufficient, but if your company has a more complex ownership structure, you may need to look elsewhere or contact ANNA directly.
4. No human pre-submission review
When you submit through ANNA, the application goes to Companies House without a qualified person checking it first. Errors in SIC codes, director details, share structures, or articles of association are only identified after submission — potentially causing delays, corrections, or rejected applications.
This is worth understanding if your situation involves anything beyond a standard one-director, straightforward LTD.
5. Support via in-app chat only
ANNA’s formation support is delivered through in-app chat. There is no phone number for formation queries, and no named formation specialist is assigned to your company. For founders who are comfortable with digital-only support and have straightforward setups, this is fine. For those who want to speak to someone — particularly if complications arise — it is a genuine constraint.
6. A virtual office is provided by a third party
ANNA’s virtual office address is provided through a partner, Hoxton Mix, based in Shoreditch, London. This is not ANNA’s own address service. Mail handling and scanning are managed by Hoxton Mix on ANNA’s behalf. This is worth knowing if address continuity or control matters to your business.
The Total Support Package: What £399 Per Year Actually Includes
This is the most important thing to understand before choosing ANNA’s top-tier package.
ANNA’s Total Support plan is priced at £399 per year plus VAT and includes what they describe as “year-end taxes, Corporation Tax and Payroll.” The marketing presents it as a comprehensive accounting solution.
What it actually delivers is Auto Accountant — ANNA’s AI-powered accounting software platform.
Auto Accountant connects to your bank account, categorises transactions automatically, calculates VAT and Corporation Tax, and files returns. ANNA’s own description of it: *”AI-based, HMRC-compliant.”*
There is no human accountant included in this package. There is no qualified professional reviewing your year-end accounts. There is no one with professional accountability for the accuracy of your filings. There is no one to call HMRC on your behalf if a return is queried.
For very simple businesses with straightforward income and expenses — a single-director consultancy with clean bank transactions and no complexity — automated accounting software may be adequate.
For businesses with employees, VAT complexity, property income, director’s loans, international transactions, pension contributions, or any situation that does not fit a standard template, the difference between AI software and a qualified human accountant is significant — and can be costly if something goes wrong.
If full accountancy support is a deciding factor, ensure you understand exactly what you are getting before committing to Total Support.
ANNA’s Reviews: What They Reflect
ANNA displays a strong rating on Trustpilot. These reviews are genuine — but reviewing them reveals an important pattern.
The overwhelming majority are written by banking customers commenting on ANNA’s app, their debit card, the speed of account opening, customer service for banking queries, and the general experience of the platform as a business bank. These are legitimate opinions about a legitimate banking product.
They are not reviews of company formation quality, pre-submission accuracy, whether errors were caught before filing, or what happened when a founder needed help six months after their certificate arrived.
When evaluating any formation agent’s review score, it is worth understanding what the reviewers are actually reviewing. A 4.9 from banking customers is not the same as a 4.9 from founders specifically describing their formation experience and ongoing support.
Who ANNA Company Formation Is Right For
ANNA is a genuinely good option if:
– You are a UK resident forming a simple private limited company
– You are the sole director and sole shareholder — no co-founders, no complex equity
– You want company formation and a business bank account in a single journey
– A Tide business account — or in this case, an ANNA account — suits your banking needs
– You are comfortable with app-based chat support and do not anticipate needing phone access
– You do not need ongoing Companies House services such as director changes, share transfers, or company name changes
– You are satisfied with AI-automated accounting rather than a qualified human accountant
For this profile of a founder, ANNA delivers on its promise. The price is real, the process is fast, and the banking integration is genuinely convenient.
What to Consider If ANNA Does Not Fit Your Situation
If any of the following apply, ANNA’s formation service has structural limitations that are worth factoring in before you start:
- You have a co-founder — ANNA supports up to four, but if your structure involves complex equity splits, seek specialist advice first
- You are not a UK resident — ANNA cannot form your company
- You need an LLP, LBG, charity, or any structure other than a standard LTD — ANNA does not support these
- You want a human to check your application before it reaches Companies House
- You need ongoing Companies House services — director appointments, share transfers, company name changes, dissolution
- You want a real accountant rather than automated software for your year-end accounts
- You want the freedom to choose your bank rather than having the formation journey default you into one
In these cases, a specialist formation agent with a broader service range is likely a better fit for your long-term needs.
The Verdict
ANNA Money has built a compelling proposition for a specific type of founder: a UK-resident solo entrepreneur forming a basic limited company who wants banking integrated from day one and is comfortable with a fully digital, app-based experience.
For that founder, ANNA is competitive — the price is hard to beat, the speed is reliable, and the platform is well-designed.
For founders outside that profile — those with co-founders, international founders, those needing LLPs or more complex structures, those who want a real accountant rather than AI software, or those who anticipate needing Companies House and HMRC support as their business grows — ANNA’s formation service has real limitations that are worth understanding before committing.
Company formation is not a decision to make purely on headline price. The structure of your company, the quality of the initial filing, and the availability of support in the months and years that follow all matter more than the upfront cost. Choose accordingly.
