Brexit marks an important role in the UK’s national history. Whichever means you see it, Brexit is a monumental change in the status of Great Britain and probably the single biggest political impact on the country after the end of second world war. Has Brexit affected the UK’s brand image in any negative way? How will that affect the state of new UK startup companies? How will they be perceived by the rest of the world?
As you are aware, the UK is the fifth largest economy in the world. Every work-place in London is highly digitized to be compatible with the swiftly growing global economy. Hence, whatever people’s perspective to Brexit is – Britain rests assured of its strong economic background. The strong economic background may be assured, but what else can the UK startup do to supplement the Great British brand.
Before we get in that, it is essential to know the results of the well-known “from the outside in” yearly survey.
“From the outside in” – an annual survey by British Council
The British council conducts this survey to grow a friendly understanding and knowledge between the people of Britain and other countries. It provides the required insight in terms of an international attraction towards the UK and their level of trust with the government.
G20 point of view on Brexit and the UK
According to the yearly survey, more than 71% of young people from G20 countries see the UK as a charming bid. This result acts as the starting point for UK limited companies/startups to stay confident about their reputation and global position.
So, despite the uncertainty and perceived negativity about Brexit, when the new startups enlist in effective branding and communication, they can continue to thrive.
1. Offer the best product or service that really works:
Britain’s products/services have certain expectations that they would work perfectly fine and are engineered to precision. All the future products should continue to excel and give first-rate brand experience on all channels or platforms. Ultimately, the end users will look out for a high level of quality on all products/services as they’ve already got accustomed to it.
A huge part of the business’s success is built on how the end-product is delivered regardless of another official/unofficial bumps. Hence startups should work hard to bring the best product or service to meet the expectation of the clients.