Brexit and UK’s brand: What should UK’s startup companies do now?

Brexit marks an important role in the UK’s national history. Whichever means you see it, Brexit is a monumental change in the status of Great Britain and probably the single biggest political impact on the country after the end of second world war. Has Brexit affected the UK’s brand image in any negative way? How will that affect the state of new UK startup companies? How will they be perceived by the rest of the world?

As you are aware, the UK is the fifth largest economy in the world. Every work-place in London is highly digitized to be compatible with the swiftly growing global economy. Hence, whatever people’s perspective to Brexit is – Britain rests assured of its strong economic background. The strong economic background may be assured, but what else can the UK startup do to supplement the Great British brand.

Before we get in that, it is essential to know the results of the well-known “from the outside in” yearly survey.

“From the outside in” – an annual survey by British Council

The British council conducts this survey to grow a friendly understanding and knowledge between the people of Britain and other countries. It provides the required insight in terms of an international attraction towards the UK and their level of trust with the government.

G20 point of view on Brexit and the UK

According to the yearly survey, more than 71% of young people from G20 countries see the UK as a charming bid. This result acts as the starting point for UK limited companies/startups to stay confident about their reputation and global position.

So, despite the uncertainty and perceived negativity about Brexit, when the new startups enlist in effective branding and communication, they can continue to thrive.

1. Offer the best product or service that really works:

Britain’s products/services have certain expectations that they would work perfectly fine and are engineered to precision. All the future products should continue to excel and give first-rate brand experience on all channels or platforms. Ultimately, the end users will look out for a high level of quality on all products/services as they’ve already got accustomed to it.

A huge part of the business’s success is built on how the end-product is delivered regardless of another official/unofficial bumps. Hence startups should work hard to bring the best product or service to meet the expectation of the clients.

2. Introduce excellent customer service along with a standard communication system:

The global perception of Brits is that they are well mannered, calm, and kind. The British people are built-in with these cultural communication aspects. Clients will know right away that they are engaging with a British company while signing a deal. Hence, it is quite common to expect the same well-known “English” courtesy.

A fair British accent is easy to understand for everyone and it sounds appealing, indeed. So, maintaining the communication standard enables to move over smoothly with both B2B and B2C customers. This cultural characteristic will, in turn, have a positive impact on their decision-making process and thereby promoting sales.

3. Encourage multiculturalism:

Businesses more often deal with partners and clients from different parts of the world. Creating a verbal or visual language that actively binds people of different culture should be prioritized.

For instance, creating a system that has the right UI and UX in place, gives the target audience a sense of acceptance and broad-mindedness. Go for the right marketing strategy to convey the message precisely, and make the audience understand that ”Brits are broad-minded”.

To run through, new startups, UK limited companies, and even sole-traders should encourage themselves to make use of the well-known foundation that they have and find ways to adjust their position in the global economy.

Regardless of Brexit result and inter-governmental events, it is obvious that the UK has a dominant position in the world economy. Startups and new businesses can take advantage of this moment and contribute to the future of Britain’s economy.

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