Are You Ready to Design a Logo?

Starting a new business can be one of the most exciting times but it can also be one of the scariest! After all, you’re putting your heart and soul into something and you want it to be a huge success. When it comes to being ready to design a logo for your new business, there are a few things you need to have in mind before you begin:

• Your target audience. Research your audience, create a buyer persona and build your brand.
• Your competition. Look at other brands in your industry, not just for inspiration but to ensure that you stand out from the crowd.
• Your “Why”. Move away from “what” your company does and concentrate on “why” it does it.

What Type of Logo Is Right for You?

There are five types of logo to consider in the design process. Consider your previous research as well as the scalability. Think about where your logo needs to be placed as this will determine the design features you can use. Throughout the design process, draft some different logo types and play around with colours, styles and fonts with each.

The five types of logo are:

1. Wordmarks — think Google.
2. Letterforms — think Unilever.
3. Emblems — think Levis.
4. Pictorial marks — think Apple.
5. Abstract symbols — think Nike.

Design a Logo with Your Audience in Mind

Is your business aimed at young adults looking for the latest tech? Or is it aimed at over 60s looking for the best deal on their car insurance? As well as needing to be memorable and distinctive, your logo needs to resonate with your audience particularly.

Market research will enable you to understand your audience and what they look for in a brand. You can then utilise this knowledge in your design process. For example, if your audience looks for safety and reliability in a brand, you should consider imagery such as padlocks and shields. When using colour, look at colours that convey trust, dependability and strength like blues and greys.

Design a Logo with Your Competitor in Mind

Before setting your logo type, colour and shape in stone, make sure you’ve done your competitor research. There are likely other companies that have gone through the same process and come out with similar results. Your logo needs to be memorable and speak volumes about the individuality of your business. This is where your “why” comes in.

Design a Logo with Your “Why” in Mind

Your “Why” is what sets you apart from the competition. It’s what will make your business stand out in a sea of other similar businesses. Carrying your “why” into your logo gives it personality and relatability.

You can differentiate your business from the competition by incorporating your brand personality into your logo. Using the aforementioned security example, if your business has been created to protect and comfort those who are vulnerable, then your logo design should capture this. Where many security companies have used strong and aggressive branding, yours could incorporate a softer element such as caring hands or hearts.

Need a Helping Hand with Your Logo Design?

If you need a little extra help with designing your logo, Mint Formations can help you to create the logo that is right for your business. If you’re looking for an amazing graphic design service for your logo at great prices, contact us today on 020 7112 8684 or fill in our quick and easy enquiry form .

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